Is Animal Crossing: New Horizons the answer to renewing our creative energy?
from independent fashion design to solo show openings, the charming game reimagines creative ventures in its wholesome, carefree image.
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in-game character redd will sell you a famous painting, but he’s been known to sell a fake or two
2020欧洲杯冠军预测with independent makers imitating , making up for cancelled graduations and even initiating players have found a way to reproduce whatever it was they were missing out on in real life. the ease of digital reproduction that the game provides has revived a particular sharing culture that has been relegated to hesitantly shared links in your group chats. much like being in other exciting cultural moments, we return briefly to being less precious in saying “look at what i found!”
However, the digital realm often replicates the structures that we see in real life, so it should come as no surprise that many household brands are now flocking to Animal Crossing to take advantage of this moment of hype. Releasing codes for free gives valuable attention to outfits now that there’s barely any reason to dress up at all. In a reproduction of by ACNH Fits and LN-CC, a crowd of identical crew-cut villagers decked out in the collaboration’s black-and-red outfits pose in formation. One picture captures the atmosphere of what shopping in a Hypebeast boutique really feels like, as we see three villagers with virtually identical black outfits deliberate around a white Macbook resting on a metal stool. Eerie.
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the game’s built-in pattern designer lets you customise anything from hats and dresses to paintings and floor tiles
We’ve yet to see the peak of Animal Crossing adoption, although we know it’s still only sold about half the number of the latest iteration of the Sims series. Though there’s a healthy community of fashion-focused Simstagrammers out there, customising clothing and decorations in the Sims is more involved and requires you to get hands-on with game modifications, intimidating the casual player. And though a much more expansive customisation suite was included in mid-2000s media theory favourite Second Life, it was a game that embraced a much more techno-libertarian mindset running parallel with the maturing internet at the time. At the peak of Second Life’s zeitgeist, it was much more about “be anyone you want to be,” while Animal Crossing often feels more like “remember that you are loved” at this particular moment. From QR codes to furniture cataloguing, the possibilities of sharing in Animal Crossing has turned the old to new and the new to, well, the new and cute, breathing new life into an existing piece of work.
So whether you’re playing to recreate the bad restoration of Ecce Homo, to reconcile with long-lost friends bearing gifts of fruit or to try your hand at designing your own clothes, what sticks with you is the fondness that you have for the world that it lets you inhabit and the routines you establish. Usually, a surefire sign of a stabilizing moment of digital culture is when its banality overtakes its novelty, like when billboards for AI-powered toothbrushes started popping up in the streets of London last year. I’m sure we have some friends who are at the very least aggressively indifferent to the ACNH oversharing that’s going on right now. But it’s times like these that we should let ourselves cherish small moments of charm and nurture wherever we can find it.
About the Author
alif joined it's nice that as an editorial assistant from september to december 2019 after completing an ma in digital media at goldsmiths, university of london. his writing often looks at the impact of art and technology on society.